We’ve all heard the old saying, “a picture is worth a thousand words” and it’s very true when it comes to real estate. Today, more than 90% of home buyers start their search online, which means listing pictures are vital.

According to this scientific study, “Overwhelmingly (95.1%), participants first look at the picture of the home. After focusing on the photos, participants next turn to the quantitative property description section where the number of bedrooms, bathrooms, square footage, etc., are displayed.”

Another study done by Redfin found that high-quality listing pictures have the ability to add between $934 and $116,076 to the final sale price of a home.

Along with the ability to sell your home for more money, professional pictures have been shown to speed up the sale of your home, as well. According to Homebay.com, high-quality listing photos get more buyer interest, showing requests, and offers.

It’s About More than the Quality of the Camera

Camera Quality

Today, we all have a high-quality camera in our pockets as smartphones are so advanced, they can take incredible pictures. However, hiring a professional for your listing pictures isn’t just about the quality of the camera. Yes, a professional can bring a high-quality camera and other pieces of equipment to give you better pictures, but they also bring experience.

Some of the things a professional can do for your listing pictures include:

  • Capture the right angle
  • Make your home look larger
  • Take listing pictures at the perfect time of day
  • Create pictures with art direction including the right light, angles, and composition
  • Edit the images to ensure they look absolutely amazing

A professional photographer has the ability to create listing pictures with the ability to give you a competitive advantage. Your home will stand out online and will capture the attention of potential buyers.

Staging First Matters

While hiring a professional for your listing pictures in Chicago is important, staging your home first is a must. According to an article from Inman.com, “An empty home yields no emotion, but a poorly furnished home is equally bad.”

It’s necessary to allow potential buyers to picture themselves in your home. Without proper staging, your real estate pictures will be better, but they won’t be show-stopping, magazine-worthy listing pictures. When you combine great staging with professional listing pictures, your Chicago home has the best chance of selling faster and for more money.

How Much Does a Professional Photographer Cost?

Listing Pictures in Chicago

Depending on whom you hire and how large your home is, the cost of a professional photographer for listing pictures will range from $125 to about $700. It doesn’t matter if your home will sell for $200K or for more than $1 million; the cost of a professional for your listing picture is a very small percentage of the sale price. Most likely, you will recoup the cost and more, in a higher sale price compared to non-staged, amateur listing pictures.

If you want to sell your home faster and for a higher price, hiring a professional for your listing pictures just makes sense. Even a good agent with some photography experience cannot provide the same quality as a professional specializing in real estate photography.